George P. Johnson for IBM
Information on Demand was the theme and George P Johnson was
keen to demonstrate this sentiment in their delivery of an event
for IBM to 360 of its customers in Sydney.
During registration, each of the delegates was issued with a
welcome pack containing a smartcard pre programmed with their name.
Inserting the card into any keypad in the main plenary or breakout
sessions guaranteed that any feedback submitted in any room
throughout the day would be registered against their record in a
central database.
Individual feedback was gathered throughout the event via the
keypads text messaging function. Further results from audience
voting sessions held throughout the day’s presentations were
instantly displayed on-screen in a demonstration of information on
demand at work.
Every delegate also had the facility to register interest in any of
the talks or discussions throughout the day via their keypad.
Previously, paper questionnaires had been distributed at the end of
events to gather feedback and requests for further information but
the nature of the event and the theme being conveyed demanded a
more elegant solution.
Using their keypads, it was possible for customers to register a
request for more information instantly throughout the
presentations. This avoided the need for the completion of feedback
forms, collection and processing at the end of the event.
The use of smartcards meant that customer requests for information
were automatically registered via their keypads and stored
automatically in an unobtrusive way. Customer comments were not
left to the vagaries of feedback forms distributed at the end an
event but gathered throughout the sessions, targeting their
responses to specific topics.
Client testimonial
“Using IML was a great success. The guest
speakers loved using the technology.”
“The ability to see feedback from delegates instantly on-screen
really tied in with the conferences theme of information on
demand.”
“Previously we had used paper based forms for registering customer
interest but we really needed something more
innovative.”